Advances in Market Intelligence

Event details

  • Fri | 13th Dec, 2019
  • 10:00
  • Seminar Hall 2 Madras Veterinary College Tamil Nad
  • 9840278491

1. To acquaint the participants with advancements in the field of market intelligence 2. To impart skills in designing survey instruments and conducting surveys 3. To make: the participants having practical exercises in handling and analysing the data, and 4. To equip the trainees with advanced statistical tools

Pedagogy • The training follows a mix of • Lectures • Practical • Hands on with software using R • Discussions • Participants presentations Module-wise topics to be covered A. Market Intelligence • Introduction to market intelligence • Quest for marketing insight B. Understanding marketing problems • Business problems and formulation into researchable issues • Intro to Research Process. Problem and Design • Questionnaire designing C. Quantitative methods – Ethnographies, Focus groups and Depth Interviews D. Quantitative Methods • Descriptive Statistics • Regression Analysis E. Business Forecasting • Demand and supply analysis • Forecasting methods • Cluster analysis • Factor analysis F. Market Intelligence- Case Studies